Behavior changes could solve about 70% of health problems related to non-communicable diseases, at a very low cost. Knowing how to improve strategies to induce healthy behaviors could have important health outcomes. Non-pharmaceutical interventions have been the core of the strategies applied to contain the pandemic, even vaccination strategies have had to include mechanisms to influence the levels of acceptance in the population. Therefore, COVID-19 offers a huge laboratory to investigate how to induce healthy behaviors. In this webinar, we talk about what we have learned during the pandemic about this type of intervention and its value when deciding on the allocation of public resources.